Agriculture contributes about 17% to India’s GDP and it is the primary source of livelihood for more than 55% of India’s population. Indian farmerstoday can sell their produce at the local market, APMC (Agricultural Produce Market Committee) mandis or to the government at the minimum support price (MSP). But still those traditional mechanisms are not improving the farmers’ income. So as to double farmers income and to provide sustainable livelihood, effective transportation and marketing of agricultural produce is crucial.
Constraints in Transport
Constraints in Marketing
The problem for transport and marketing of agricultural produce do not only result in wastage of product and loss of efficiency but also have a very large impact on equitable distribution and inclusive growth by depriving by reducing the returns for smaller farmers.